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Compare Editions and Tiers of Vigorate Lead Management
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Lite |
Entry |
Professional |
Advantage |
Enterprise |
Database
Size |
Max Number of Leads and Contacts |
10,000 |
25,000 |
100,000 |
400,000 |
1,500,000 |
| Customer Success |
Quick Start |
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| Support |
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| Functionality |
Batch Email Marketing & Newsletters |
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| 1:1 Targeted Email Marketing |
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| Drip Marketing & Lead Nurturing Campaigns |
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Landing Pages &
Smart Forms |
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Lead Database &
De-duplication |
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| Smart List Management & Segmentation |
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| Web Activity Tracking & Anonymous Company Lookup |
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| Lead Reporting & Campaign Analytics |
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| Salesforce.com Integration |
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| Automated Lead Management Processes |
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| Lead Scoring |
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About These Features
Batch Email Marketing and Newsletters
Vigorate includes a complete email marketing solution that lets you create WYSIWYG emails and newsletters with easy to use design tools; manage and segment lists; send and deliver as many emails as you reasonably need; and track and report on deliveries, opens, and clicks so you get a complete view of email performance. Vigorate helps you maintain email list quality with automatic opt-in management, unsubscribe processing, suppression lists, and bounce handling to enable compliance with CAN-SPAM regulations. And it includes the ability to build trusting relationships between sales reps and prospects by personalizing email "from addresses" and signatures on behalf of individual sales reps.
1:1 Targeted Email Marketing
Unlike most email marketing solutions, Vigorate has the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. For example, when a prospect clicks on a specific link, a sales rep logs a call, or a lead score goes above a certain threshold, you can automatically send the right message at the right time. Gartner and Jupiter Research have shown that this type of targeting can improve response rates by as much as 500%.
Drip Marketing & Lead Nurturing Campaigns
With Vigorate, you can send an email and if the prospect responds to it, automatically send a thank you, but if they don't, automatically send a reminder after one week. Or, when a new prospect registers on your site or downloads your trial, you can automatically send them a series of intelligent interactions on a regular basis to help educate and nurture the relationship. Since Vigorate automates the process of remembering where each prospect is and what their right next step is, you can focus on strategic planning and creative work, not using the tool.
Landing Pages and Smart Forms
A relevant and optimized landing page generates dramatically higher conversion rates, and with Vigorate, creating professional landing pages is as simple as creating a PowerPoint slide. A/B testing lets you learn what works and maximize response rates, and smart forms recognize known visitors and allow you to use ‘progressive profiling’ to learn more about prospects each time they come to your site.
Lead Database and Deduplication
The marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Bi-directionally synchronized with salesforce.com, it goes beyond the data in your CRM system with a rich, single view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and so on. Plus, Vigorate's data quality tools help you recognize leads and contacts you already have in your database to prevent duplicates before they come in and merge any duplicates that do exist.
Smart List Management and Segmentation
The ability to precisely segment and target the exact right list of leads and contacts is one of Vigorate's most powerful features. Imagine using a user interface as easy as a Nintendo Wii to pull up a list of high-score leads in a particular region who visited your website in the last seven days; or contacts at active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. These are just a few examples of how Vigorate Smart Lists make it easy to microsegment your database and intelligently interact with your leads and contacts.
Web Activity Tracking and Anonymous Company Lookup
Web Activity Tracking lets you know why prospects visit your site, which pages they visit, and how often they come back. It uses anonymous company lookup to tell you who visits your site even if they don’t fill out forms, and can send a daily alert to sales reps so they know which companies are interested. And when a prospect does register, you have the complete history of their prior web activity as part of their record and lead score as well.
Lead Reporting and Campaign Analytics
Vigorate includes a complete set of out-of-the-box reports to help you understand everything from how your lead generation is performing to which sources are generating the hottest leads to how your campaigns and programs are affecting leads, opportunities, and closed business. You also get email performance reports, landing page optimization reports, and web activity reports that show you who’s visiting your site and why. And, every report is customizable to meet your specific business needs and goals.
Salesforce.com Integration
Vigorate Lead Management uses salesforce.com’s Force.com on-demand platform and APIs to synchronize data and action between Vigorate and Salesforce, including bi-directional synchronization of lead, contact, opportunity, activity and campaign data. By using the latest technology, this best-in-class integration takes only minutes to set-up and is available at no additional cost.
Automated Lead Management Processes
For companies that want to go beyond campaign automation and enjoy the benefits of complete marketing automation, this adds the ability to automate sophisticated lead management processes, including automated data field updates (e.g. update lead status based on changes to the lead score); real-time alerting based on visitor rules; automated list management; and lead routing / territory assignment rules. It lets you ensure sales follow-up by creating email and phone tasks directly in Salesforce, reassign leads if they don’t follow-up, and convert hot leads to opportunities - all automatically.
Lead Scoring
With Vigorate Lead Scoring, you can automatically qualify leads based on demographics and BANT criteria as well as specific behaviors, including recency and frequency. By tracking each of these factors and assigning appropriate weights to each, you get a comprehensive view of prospect interest and engagement.
Enhanced Email Deliverability Packages
The standard Vigorate Lead Management subscription includes email marketing on high-performance servers optimized for maximum email deliverability and reputation management. For Vigorate Lead Management customers who need even more control and advanced capabilities, we also provide enhanced email deliverability packages.
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