All the Information Marketing Needs in One Place

The marketing lead database contains all the information marketing really needs to obtain and manage leads, forecast results, and demonstrate marketing's impact on the bottom line. With Vigorate's marketing lead database, you can:

• Create a rich, single view of all marketing interactions between prospects and your company
• Maintain the CRM database clean by loading raw inquiries that are not yet ready for CRM into Cultivate.
• Keep bi-directional synchronization for leads and contacts that are in your CRM system
• Keep data clean by de-duplicating new leads against your existing leads and contacts
• Create custom lists of leads using a unique iTunes-like drag and drop interface

A Lead Database Designed to Meet the Needs of Marketing

Sales and marketing have different needs when it comes to the lead database. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations. Unfortunately, the lead database is often part of the CRM system — meaning marketers do not have a system of their own.

With Vigorate, B2B marketing professionals have a lead database that is designed to meet their specific lead management and reporting needs. Moreover, the Vigorate database is bi-directionally synchronized at all times with the CRM system, creating a single integrated system to manage revenue from click to close.