The Government of Canada has officially introduced the Canadian Anti-Spam Legislation (CASL). Thorough details can be found directly on CRTC's CASL information page, or you can visit Government of Canada: Fight Spam for additional information.

Marketers should be aware that CASL prohibits the sending of Commercial Electronic Messages without consent. CASL requires that a sender's contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60 days, takes effect without delay, and can be readily performed.

CASL is being implemented in phases, with the majority of CASL having taken effect July 1, 2014. The CRTC has a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations. Private right of action will be available to anyone affected by a violation as of July 1, 2017.

CASL Webinars

CASL Webinar Recordings with Canadian Privacy Lawyer Shaun Brown: